Privacy Policy
Effective Date: January 1, 2026. Last Updated: January 1, 2026.
1. Introduction and Scope
This Privacy Policy applies to CreativeMetric's collection and use of personal information. We are committed to protecting your privacy and ensuring you have a positive experience on our Site. This policy describes the types of information we may collect from you and how we use it.
Please read this Privacy Policy carefully. By accessing and using the Site, you acknowledge that you have read, understood, and agree to be bound by all the terms of this Privacy Policy. If you do not agree with our policies and practices, please do not use our Site.
2. Information We Collect
We collect information from you in the following ways:
2.1 Contact Form Submissions
When you submit the contact form on our Site, you voluntarily provide us with personal information including your name, email address, and message content. This information is collected solely to respond to your inquiry and communicate with you as needed.
2.2 Cookies and Automatic Tracking Technologies
When you visit our Site, our servers automatically record certain information about your device and browsing activity through the use of cookies and similar tracking technologies. This information may include:
- Your IP address
- Browser type and version
- Operating system
- Pages visited and time spent on each page
- Referring/exit pages
- Approximate geographical location (derived from IP address)
- Device type and unique device identifiers
2.3 Analytics Data
We use standard web analytics services to understand how visitors use our Site. This helps us improve the Site's functionality and user experience. Analytics data is collected through cookies and other tracking technologies and may be processed by third-party analytics providers on our behalf.
2.4 No Sensitive Data Collection
We do not knowingly collect or request credit card information, banking details, passwords, social security numbers, or other sensitive personal information through our Site. If such information is submitted to us via email or contact form, we will not store it and will request that you refrain from doing so.
3. How We Use Your Information
The information we collect is used for the following purposes:
- To respond to your contact form submissions and inquiries
- To send you requested information or follow-up communications
- To analyze Site usage and improve content and functionality
- To monitor and analyze trends, usage, and activities for security and compliance purposes
- To comply with legal obligations and defend our rights
- To personalize your browsing experience (via cookie preferences)
4. Cookies and Tracking
4.1 What Are Cookies?
Cookies are small text files placed on your device when you visit a website. They allow the website to recognize your device on future visits and store your preferences and activity information.
4.2 Types of Cookies We Use
We use the following types of cookies on our Site:
- Essential Cookies: These are necessary for the Site to function properly and provide core features such as navigation and access to secure areas.
- Analytical Cookies: These help us understand how visitors interact with our Site by collecting data on page views, time on site, and user behavior.
- Preference Cookies: These remember your choices and settings, such as language preference and dark mode toggle, to personalize your experience.
4.3 Cookie Consent
When you first visit our Site, we display a cookie consent banner. You can choose to "Accept All" cookies, "Decline" non-essential cookies, or "Customize" your preferences. Your choice is stored in your browser's local storage and will be respected on future visits.
4.4 Managing Cookies
Most web browsers allow you to control cookies through their settings. You can block, delete, or restrict cookies at any time. However, disabling cookies may affect the functionality and user experience of our Site. For more information on managing cookies, visit your browser's help section.
5. Third-Party Services
Our Site may integrate with third-party services for analytics, hosting, and functionality enhancement. These third-party providers may collect and process data in accordance with their own privacy policies. We are not responsible for the privacy practices of third-party services.
5.1 Google Analytics
If enabled, we use Google Analytics to analyze Site traffic and user behavior. Google Analytics collects anonymized data and generates reports about Site usage. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.
5.2 Social Media Links
Our Site contains links to social media platforms (Facebook, Twitter, Instagram, LinkedIn). When you click these links, you are directed to third-party sites governed by their respective privacy policies. We do not control or endorse these external sites.
6. How Long We Retain Your Information
We retain contact form submissions and associated personal information for as long as necessary to respond to your inquiry and maintain business records, typically for a period of 2 years unless a longer retention period is required by law. Analytical data and cookies are typically retained in accordance with the settings of our analytics provider (usually 6-24 months depending on the service).
You may request deletion of your personal information at any time by contacting us using the details below.
7. Your Privacy Rights
7.1 Access and Correction
You have the right to request access to any personal information we hold about you. If you believe any information is inaccurate or incomplete, you may request correction or deletion.
7.2 Right to Deletion
You have the right to request that we delete your personal information, subject to legal obligations and business necessity. We will process your request within 30 days.
7.3 Right to Opt-Out
You may opt out of receiving communications from us by replying "unsubscribe" to any email we send, or by contacting us directly.
7.4 GDPR and CCPA Compliance
CreativeMetric complies with applicable data protection regulations including the General Data Protection Regulation (GDPR) for individuals in the European Union and the California Consumer Privacy Act (CCPA) for California residents. If you are a resident of the EU or California and have rights under these regulations, please contact us with your request.
8. Data Security
We implement industry-standard security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. These measures include encryption, secure server infrastructure, and restricted access protocols. However, no method of internet transmission is 100% secure, and we cannot guarantee absolute security. You acknowledge and accept this risk when using our Site.
9. Children's Privacy
Our Site is not intended for children under the age of 13. We do not knowingly collect personal information from children. If we become aware that a child has submitted information to us, we will take steps to delete such information and terminate the child's use of the Site.
10. International Data Transfers
CreativeMetric is based in Canada. Your information may be transferred to, stored in, and processed in Canada and other jurisdictions. By using our Site, you consent to such transfers. These jurisdictions may have data protection laws that differ from your country of residence.
11. Changes to This Privacy Policy
We reserve the right to update this Privacy Policy at any time to reflect changes in our practices, technology, legal requirements, and other factors. Any changes will be posted on this page with an updated "Last Updated" date. Your continued use of the Site following the posting of changes constitutes your acceptance of the updated Privacy Policy.
12. Contact Us for Privacy Inquiries
If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:
- Email: [email protected]
- Phone: (705) 544-4453
- Mailing Address: Suite 170 168 Watsica Keys, South Mackenzie, PE A5S 5W6, Canada
- Tax ID: 1182476146
We will respond to your request within 30 days. If you are not satisfied with our response, you may file a complaint with your local data protection authority.