Étienne Beauchamp
CEO & Founder
Étienne launched CreativeMetric after a decade of helping Quebec SMEs navigate the digital shift. He believes the best marketing is just honest storytelling with great data.
Our Story
We're the people behind the insights
CreativeMetric was born from a simple frustration: Canadian businesses were swimming in data but starving for clarity. We built this place to change that.
Our Mission
Making AI-powered marketing accessible to every Canadian business
We know that a boutique in Charlottetown and a tech startup in Toronto face very different challenges. So we write for both. Our content is practical, bilingual-aware, and grounded in real Canadian market data — not recycled American playbooks.
Every article, guide, and tool we publish goes through the same question: 'Will this actually help a Canadian business owner make a smarter decision tomorrow morning?' If the answer is yes, it ships.
120+
In-depth articles published
38K
Monthly Canadian readers
5
Years of market expertise
2
Languages, one community
What We Stand For
Data Over Hype
We don't chase trends for clicks. Every claim we make is backed by research, real campaigns, and Canadian market context.
Community First
We write for real people running real businesses. Our readers' questions shape our editorial calendar — always have, always will.
Radical Transparency
We disclose our methodology, our assumptions, and our limitations. You deserve to know how we arrived at every recommendation.
Meet the Team
Five humans (and a shared obsession with dashboards) who make CreativeMetric tick. Say hi anytime.
Priya Chandrasekaran
Chief Technology Officer
Priya leads all things AI and data infrastructure at CreativeMetric. A former ML engineer at a Toronto fintech, she's obsessed with making complex models explainable to everyday marketers.
Marcus Delacroix
Head of Digital Marketing
Marcus has managed over $4M in Canadian ad spend across Google, Meta, and programmatic channels. He writes our PPC and paid social content from hard-won firsthand experience.
Amelia Thornton
Lead Content Strategist
Amelia shapes every word you read on CreativeMetric. With a background in journalism and content marketing, she makes sure our guides are as fun to read as they are useful to act on.
Noah Fitzgerald
Operations & Analytics Manager
Noah keeps CreativeMetric running smoothly behind the scenes — from our analytics stack to reader research. If there's a metric worth tracking, he's already got a dashboard for it.
How We Got Here
2021
The blog begins
Étienne publishes the first three articles from a co-working space in Montréal. Eighteen readers on day one — most of them friends and family, honestly.
2022
The team grows
Priya and Marcus join after connecting at a digital marketing conference in Ottawa. The editorial calendar gets a whole lot more ambitious.
2023
Going bilingual
Amelia joins and leads a full bilingual rollout. We didn't just translate — we rewrote for French-Canadian nuance. Our Francophone readership doubled in six months.
2024
Tools and calculators
Noah builds our first interactive ROI calculator. Readers can finally stop guessing and start measuring. The tool earns a feature in Marketing Magazine Canada.
2026
Today — and growing
38,000+ Canadians read CreativeMetric every month. We're still a small, focused team. We like it that way — it keeps us honest, fast, and close to our community.
Our Editorial Standards
Source-First Writing
Every stat cites a primary source. We link to the original study, not a summary of a summary. Your time is worth it.
Conflict Disclosures
If we're ever compensated to cover a tool or topic, we say so — clearly, at the top of the piece. No small print, no asterisks.
Regular Updates
The digital landscape shifts fast. We review and refresh our most-read articles every six months so you're never working from outdated advice.
Got a question or a story idea?
We genuinely love hearing from Canadian business owners. Drop us a line — we read every message.
Get in Touch